Recently, I read about this article on yourstory: IIT alumni startup creating a better living experience and it made me go down the memory lane when I used to work in a small real estate based startup in Bengaluru, India. Startups are growing like mushrooms in India and most of them claim to be solving a real world problem. I am specifically intrigued, surprised and sometimes disappointed by some of these startups. These startups, specifically the hyperlocal ones, when claim to create a better living experience, a better lifestyle or quality of life makes me rethink about the life I'm living. Am I doing something wrong? Am I wasting my time in buying groceries or washing my clothes or cooking lunch? Further, I would like to emphasize that its not just the services in the hyperlocal sector that makes me rethink. Its also what they claim to achieve by doing so is astonishing. This umbrella euphoria of every startup claiming to create a better living experience is making me...
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